“Think Pink” by Isidora Ficovic at Ars Electronica 2013; “Use at your own risk”, Interface Culture exhibition

at Brucknerhaus, Linz

This interactive video installation uses the qualitative research method of taking interviews in the streets of Linz. The public has been investigated about the question ‘Which tool would you use to destroy a desktop?’. The most common answer is the “hammer”.
The public decided the hammer to become nonverbal communication tool. By hitting with the hammer the visitor of the exhibition triggers videos which are showing the interviews.

Embedded sensors are randomly opening different videos and only one is the key to the “Think Pink” when the monitor becomes colored in pink.

link to the video documentation

link to the video documentation

link to the video documentation

link to the video documentation

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